Small to mid-sized businesses all face the same problem: They want access to the best creative work and strategic thinking, yet they can’t afford to hire the largest marketing, PR and advertising agencies.
Here’s the truth: Even if they could, it would be a mistake.
There’s little value in being a large agency’s smallest client — you’ll be assigned to work with their most junior creatives and account executives.
This doesn’t mean, however, that small firms are always the answer. Most of their creatives and account execs aren’t talented enough to be poached by the larger agencies.
The Top Floor offers something better: Large firm expertise and execution paired with the accessibility and responsiveness of a boutique agency. We service enterprise clients in the same way we service startups – with creatively inspired campaigns informed by deep subject matter expertise.
That domain expertise is a core differentiator. Businesses operating in FinTech, blockchain or similarly fast-evolving, technologically advanced sectors struggle to source high-quality PR and marketing work. Why? Because most agencies don’t have anyone on staff with true subject matter expertise. In most cases, your creative work will be assigned to someone who has limited understanding of the domain and executed in a highly superficial fashion.
At The Top Floor Agency, we believe there is a better way. We combine high-level subject matter authority with truly compelling creative work — and we support this formula with a sophisticated grasp of the latest AdTech and MarketingTech tools.
Whether you need help with services such as PR strategy development, media relations, content, copywriting or social media managment, The Top Floor Agency is ready to exceed your expectations and provide you with an exceptional return on your investment.