FinTech
Times are changing quickly, however, as FinTech innovations are transforming the industry. Mobile payment apps are changing how we transfer money and purchase items. Roboadvising has revolutionized investing. Crowdfunding platforms have redefined fundraising and charitable giving. Blockchain-related have become cryptocurrencies are re-imagining the very notion of money.
Not all FinTech advances are on the consumer-facing side. FinTech is also changing the nature of B2B transactions, making financial operations more efficient and accessible.
Here’s the truth, however: For today’s FinTech companies, great technology is only half the battle. Without the right technology PR agency to tell your story, you’re surrendering a key competitive advantage and failing to maximize awareness among your B2B, B2C and other key audiences.
Great PR begins with deep domain knowledge. The Top Floor are true experts in FinTech. Our team is deeply conversant in financial technology and has developed and executed PR strategy for a variety of leading FinTech companies. Our list of B2B and B2C clients includes FX trading platforms, bond origination trading platforms, P2P lenders, wealth management platforms and AI-powered platforms for the financial sector.
The FinTech space is crowded and highly competitive. In order to win, you need more than a good company — you need a compelling brand story and an expert FinTech PR agency. The Top Floor can help you craft a narrative and connect with the right media partners to amplify your message and deliver measurable results.
If you’d like to see the power of expert-level FinTech PR in action, we’re here to help.