Meet The Team

Michele McDermott-Fox

Michele is a strategic communications consultant with more than 15 years’ international experience devising and executing creative public relations and communications campaigns for North American and EMEA-based firms in a wide array of sectors.

She has a special affinity for the tech, fintech, and blockchain industries and has helped innovators drive adoption of their technologies and achieve the visibility they deserve.

Michele studied Political Science and Arabic at the University of Toronto. She holds a Certificate and Diploma in Public Relations from Manchester Metropolitan University (UK) and is a full member of the PRCA and the CIPR.

David Lewis

David is an avid blockchain and cryptocurrency enthusiast and investor, and an accomplished researcher and writer with extensive journalism and PR experience in both the UK and Canada.

Educated in the UK, David undertook undergraduate studies at McMaster University before starting his career in FinTech and Blockchain.

Christine Panourgias

Social Media & Digital Media Pro / Empowerer of Women and Business

It’s not B2C or B2B, it’s H2H (Human to Human), and that’s why Christine believes in creating initiatives that tell the right stories and engage the right people.

Christine Panourgias is a highly motivated creative professional with over 10 years’ experience who comes fully equipped with an innovative spirit and a proven track record of successful integration and synergy of social media marketing and overall business strategy.

She has been recognized for developing social media strategies & tactics using social media marketing to increase brand focus, brand identity and brand leverage.

Lisa Bollard

A graduate of the Wharton School, Lisa Ballard has public relations and marketing communications experience across the spectrum of the marketing mix in the technology sector. For the last two decades she has focused on public relations and content marketing for a range of agencies and companies including Barco, Philips, Cox Enterprises, Motorola and numerous B2B software providers.

She was the Senior Vice President and technology practice leader for Manning Selvage & Lee (MSL Group) Atlanta office and has worked with other top agencies such as Fleishman Hillard, Burson Marsteller, and Ogilvy/Alexander.

Prior to concentrating on public relations, Lisa was marketing director for various software and hardware vendors. As the Senior Manager of Partner Development for Earthlink’s business development team, Lisa managed strategic content and commerce partnerships valued in excess of $2.5 million annually with companies such as Google and Vonage. In less than six months she doubled annual revenues from search on the ISP’s site.

Lisa’s dual degrees from the University of Pennsylvania’s Wharton School and the School of Engineering and Applied Science combine to provide a unique perspective from which to solve communications challenges.

Kaili Killpack

Kaili Killpack is a digital marketing and communications professional with extensive experience in SEO, strategic content marketing, and online brand visibility. She specializes in helping businesses strengthen their digital presence through content strategies designed to improve search performance, audience engagement, and long-term authority growth. Her expertise is particularly rooted in the B2B and SaaS sectors, with additional experience in GEO (Generative Engine Optimization) and adapting content strategies for the evolving AI-driven search landscape.

In addition to her marketing background, Kaili holds a bachelor’s degree in communications and journalism and has experience writing personal finance and policy-related content for syndicated media outlets. Her combined editorial and marketing expertise allows her to develop content that is both strategically driven and audience-focused, helping brands communicate clearly and effectively across digital channels.

At The Top Floor Public Relations, Kaili helps support clients through data-informed content strategy, digital visibility initiatives, and audience-focused communications that align with broader brand and PR goals.

Matt Vann

Matt is a digital marketing expert providing lead generation and desktop/mobile display campaigns for B2C brands in the financial services verticals including brokers, software vendors and system providers. He has worked extensively with CFD, Futures, FX and Crypto brands since 2004 — formulating and executing successful digital marketing campaigns for display on desktop, tables and mobile, direct email for branding and lead generation, social media lead generation and bespoke campaign building for emerging and established financial brands.

Matt is also founder of Oxegen Media. In this role, he frequently partners with other agencies to develop and launch digital marketing campaigns for leading brands. His passion for all things trading-related propelled his commercial involvement with Triggerbuddy, an FX trading app that provides real-time news updates to traders and has worked as an independent marketing consultant on several other projects.