Independent PR for blockchain, cryptocurrency, Fintech, and FX clients.

Independent public relations with global reach. 

From full campaigns to a la carte services, we tailor our offerings to help you achieve your business and communications goals.

Strategy development. We work closely with you to review your business and communications objectives and develop messaging and positioning for each segmented audience.

We highlight what makes your business unique and help creatively communicate your expertise and passion into compelling stories, editorial copy, and markets opinion and analysis.

Press release writing & distribution. We don't believe in formulaic releases delivered scattergun. We understand newsworthiness and what interests media. We expertly tell your news and pitch to our targeted, relevant important media contacts, for meaningful coverage.

Industry awards research and entry. Your genius celebrated by your peers because of our strategic award entry process.


Media relations. Our expertise lies in understanding the constantly evolving media landscape and crafting compelling stories that communicate your message, capture the attention of media, and resonate with your target audiences.

Copywriting. We create content for press kits, magazines, newsletters and speeches, through to case studies, contributed articles, product brochures, websites and social media.

Social media account management. From developing your social media strategy to our expertly crafted posts, we will grow your online presence and boost engagement with your key audiences for greater visibility and impact.

Conferences, Exhibitions and Roadshows. Your story shared directly with your target market on location.


FinTech and RegTech firms are disrupting the financial services to an unprecedented degree in transforming payments, foreign exchange, the banking industry, and insurance and lending sectors. To name a few.

Our client experience includes start-ups and established brands in retail FX, institutional FX, and primary bond issuance trading platforms, as well as cyber security/authentication technologies and alternative investment technology companies.



Blockchain startups continue to disrupt the traditional financial landscape at a startling pace, but with so much uncertainty still surrounding the industry, these projects need a strong PR team to help them fulfil their ambitions.

Our experience in the FinTech sector has allowed us to transition seamlessly into Blockchain PR. Whether you are a startup looking to launch an ICO, or an established blockchain project looking to build on your brand, our expertise in the sector and our extensive media contacts will ensure that you get the coverage that you need.



Our technology expertise has helped launch, drive awareness, and adoption of our client companies’ technology offerings. From parking and flight compensation apps to retail outlet virtual make-over applications, to B2B retail sales force automation technologies, we have built strong market presence for our clients in their target markets.   

Whatever your sector we bring your technology to life. 


What Our Clients Say

I have been working with Michele for two years. Michele is a high performing PR and marketing expert and we have achieved great results with Michele's direct input and help. Michele is a great asset to have when it comes to execution and very experienced when it comes to media relations approach and PR strategy. With particular needs that startups might have and differences compared to large corporate clients, Michele has always been wonderful to work with and will most certainly drive value for her client's organization.

Vuk Magdelinic, CEO, Overbond

We worked with The TopFloor since the launch of our company in 2010 and have always found them to be extremely professional and knowledgeable in their field. Michele is a very strong writer and communicator and I have always been impressed with the press releases The TopFloor has produced and the targeted coverage they have achieved for us. Michele also has strong skills and an interest in social media which has been incredibly useful to us.

Susan Cooney, co-founder MahiFX and MFX Compass

A big thank you on behalf of the whole team here for the fantastic work you have done locally to identify payback sites and ensure the public have their say on what offenders are doing in their neighbourhood to pay back for their crimes. Your work is helping to open up the criminal justice system and make payback a visible reality in local communities. This is already beginning to show an impact and we are seeing a major increase in national awareness

Louise Casey, Director General, Home Office

Thank you for all your hard work on BodyWorlds 4 in Manchester. The experience and skills you brought to your role as PR and Communications Manager made a direct contribution to our success at the Museum of Science and Industry.

Thank you for all your organisation, looking after me and making everything run smoothly whenever I visited England – to opening launch, the Press Conference, my lecture at MOSI, at the Jonathan Ross show and the keynote visit to the Scalpel Conference."

Dr. Gunther von Hagens, Institute for Plastination

I have had the pleasure to work with The TopFloor during several years while representing MahiFX. The close content cooperation was fruitful for everybody thanks to Michele and her team's very professional approach, kindness and precision. She was able to find the perfect balance between representing her client's interests while being very nice and never pushy.

Any client hiring Michele's services will undoubtedly be positively surprised by her capabilities. I certainly recommend her wholeheartedly.

Yohay Elam, Forex Crunch Founder

From my experience of working with The TopFloor I found them to be focused and highly capable PR professionals with extensive expertise in creating and delivering successful PR campaigns that support business objectives and brand reputation. I also know that Michele has a passion for technology and a talent for forging mutually-beneficial relationships across stakeholder groups

Justin Pugsley, Investment Writer - Thought Leadership & Marketing for Wealth Management & Asset Management

We have worked with Michele for over two years on two accounts that required launching new products and building relations with new media outlets. Michele has always been a trusted consultant, maintaining the highest professional standards of quality and integrity. She has an excellent feel for what makes a good story, and crafts intriguing and compelling stories that get noticed by the media. Her professionalism makes her a trustworthy spokesperson for any company.

Susan Cohen, founding partner Spicetree Communications

An exceptional job with this proposal providing high level expertise, in-depth knowledge of the subject as well as the market and the target. If you are looking for someone who is patient, listens and crafts communications that exceed expectations, look no further. Stellar service!

Kathleen Ndongmo, Ovamba