Public Relations That Builds Credibility — Not Just Coverage
Strategic media relations for B2C and B2B tech, fintech, and blockchain brands that need visibility, trust, and real business impact
What We Do
Getting media coverage isn’t the hard part. Getting the right coverage — in outlets that matter to your investors, customers, and partners — is where most brands struggle.
We help fintech, blockchain, and consumer tech companies cut through the noise, clearly communicate complex ideas, and build long-term credibility with the audiences that influence growth.
We don’t rely on mass pitches or vanity metrics. Instead, we take a focused, strategic approach that combines deep industry knowledge, strong media relationships, and messaging that’s built to travel — from niche trade outlets to mainstream business media.
Executive Media Relations
What a Typical PR Engagement Looks Like
01
Discovery & Messaging Development
We help brands create messaging that resonates with the audiences who matter most—rooted in their values and consistent across every channel. From strategic media materials to social storytelling, we ensure each message reinforces your brand voice, builds trust, and drives meaningful engagement.
02
Media Relations
We help fintech and blockchain brands earn visibility that drives real business results—building credibility, trust, and market leadership with the audiences that matter most. Our work goes beyond announcements to position your founders and executives as go-to voices in the conversations shaping your category.
We identify timely topics reporters care about, craft insight-led commentary and bylines, and secure interviews, quotes, and contributed articles that tell your story clearly and compellingly. This consistent presence in high-value outlets builds long-term brand authority, rather than one-off spikes, while keeping you responsive to fast-moving news cycles in fintech and blockchain.
03
Measuring PR Success
We define success by impact, not just impressions. Our focus is on how coverage meaningfully advances your brand and business, not how many headlines we can stack.
Rather than chasing media volume, we prioritize:
- Placement quality and outlet relevance with the audiences that influence your growth.
- Message pull-through and clarity so your key narratives consistently land.
- Positive sentiment and prominence that strengthen reputation and trust.
- Alignment with business goals, whether that’s investor awareness, fundraising momentum, customer acquisition, or market credibility.
We track coverage and performance using best-in-class monitoring and reporting tools, translating results into clear, executive-friendly summaries each month. This makes it easy for stakeholders to see what’s working, understand the “why” behind the numbers, and confidently tie PR back to strategic outcomes.
Frequently Asked Questions
What sets us apart isn’t just how we pitch — it’s what we understand.
Deep fintech & blockchain
expertise
15+ years of media relationship building across trade and mainstream outlets
Boutique accessibility — senior-level attention, not junior handoffs
Tailored storytelling that translates complex tech into authoritative narratives
We act as an extension of your team, not just a vendor.
Who This Service Is Best For
- Fintech, blockchain, and consumer tech companies
- Startups preparing for fundraising or growth phases
- Brands navigating complex or emerging technologies
- Leadership teams looking to build long-term credibility
Why The Top Floor Agency
How long does it take to see results from PR?
PR works best as a long-term credibility play, not an overnight channel. While some coverage can land within the first few months, meaningful momentum typically builds over time as relationships, messaging, and thought leadership compound.
That said, we understand that some firms need targeted, one-off support—for example, around a product launch, funding announcement, or major milestone—and we’re happy to partner on focused, short-term PR projects as well.
Do you focus on media volume or quality?
We prioritize quality over quantity. Our goal is placement in outlets that matter to your business, with strong message pull-through and relevance — not inflated coverage numbers.
Can you work alongside our in-house marketing or communications team?
We frequently embed ourselves as an extension of our clients’ in-house teams, working closely with marketing, communications, founders, and leadership to keep PR tightly aligned with broader brand, investor, and growth priorities. This collaborative model ensures consistent messaging, smooth workflows, and a unified strategy across all external touchpoints.
Do you only work with fintech, blockchain, and consumer tech companies?
Our core expertise is in fintech, blockchain, and consumer tech, and that’s where we deliver the most value. That said, we’ve also partnered with clients in adjacent and other sectors, applying the same strategic, insight-led approach to their communications. This depth in our focus areas—combined with experience across a broader mix of industries—allows us to translate complex ideas into clear, credible stories that journalists understand and trust.
What makes your pitching approach different?
Is PR a good fit for early-stage companies?
Ready to Elevate Your PR Strategy?
Whether you’re launching something new, building thought leadership, or preparing for your next big moment, our PR team is ready to help.